We are an online platform for models of colour over the age of 50 to promote diversity within the beauty and fashion industry."
Antony Fitzgerald
Founder
Antony Fitzgerald is the owner and founder of New Silver Generation. He started modelling in 2014 at the age of 50 years old and has worked with brands such as Gucci, Watanabe, Primark, Vodafone and Google. He has appeared in countless magazine editorials such as Vogue italia, Buffalo zine, GQ China, Notion and Sleek magazine to name a few. And he has walked in Paris, London, Men’s, and Africa Fashion Week. He walked for the Queen’s Platinum Jubilee in a collaboration with the BBC and The London College of Fashion. Described by the New York Times as a “Zaddy”, Antony is an internationally represented model and is the face of Mr Morrison in the video game “Devil May Cry V”.
In 2021 I was walking down Oxford Street and amazed at the number of models of colour that I saw in shop windows … but they were all under 30. Where are the 50+ models of colour who do fashion?
I often wondered why I did not see more mature models of colour. I realised that this would never change unless I redressed the imbalance myself. As an older model of colour I have first hand experience of the industry, and wanted to share that with others. To that end I brought a group of the best models together for a shoot to increase their visibility – and New Silver Generation was born.
New Silver Generation is a movement born out of a new breed of model who is confident, fearless and refuses to accept the status quo – preferring to change, through persistence, how we see age and colour in the fashion and beauty industry.
Antony Fitzgerald.
